Students do not know how to write content posts that engages and captures attention
Students do not know how to convince using compelling copy on a digital platform
Write a copy that convinces, compels and converts!
Every great piece of digital media often comes with a powerful caption or text. This is called the copy. In the world of digital marketing and digital media, writing great copy is the corner stone of building powerful relationships with your audiences.
In this programme, students will go through a crash course in copywriting including learning about the psychology of copy, compelling writing techniques, narrative structure and how to use words that influence and inspires.
Who is it for?
Students 15 years old and above
CCA Enrichment and English Language programmes
Schools looking for Elective Modules and Applied Learning Programmes
Understand the key principles and psychology of copywriting Learn the essential copywriting techniques
Create compelling copy for an email sequence
Create compelling copy for a landing page and social media
Leverage on the power of language patterns to influence audiences positively